Alicia Zajaczkowski

Alicia joined The Hardy Group’s New York office in 2024 as a Marketing Manager with over seven years of marketing and graphic design experience. Throughout her career, she has made a mark across various industries, including Hospitality, Foodservice, and Commercial Real Estate. Alicia takes pride in shaping the digital identities and unique branding strategies for organizations, with a focus on leveraging social, web, and email content. Her background in creative arts enables her to execute visually stunning campaigns that consistently drive revenue, increase engagement, and leave a lasting impact.

During her time at Greenleaf in San Francisco, Alicia applied the company’s rebranding strategy to all collateral, elevating their marketing channels across the board. She also redesigned the company website, adding various features to their ordering platform, and improved reporting methods for all marketing analytics. In her most recent role with SAB Capital, she tracked agent’s listing activity across a multitude of management platforms, introduced dynamic video content to web and socials, managed email lists & campaigns, and designed new collateral for various projects across all sectors. Additionally, she implemented email automation, revitalized training collateral for the sales team, and managed participation in industry trade shows and panels.

Alicia has earned her Bachelor of Arts from Sonoma State University with a focus in Visual Art and Design.